Warn Industries Announces New Look, Upgrades to its Commercial Utility Products

Las Vegas, NV (11/02/10) - Warn Industries has made notable changes to its "commercial utility" line of products. Previously sold under the WARN Works brand, these products will now be sold simply as WARN products.

With this brand integration comes a color change. While WARN Works products wore shades of orange and gray, the change to WARN-only branding means most commercial utility products will now wear dark gray; the WARN PullzAll hand-held electric pulling and lifting tool will go from orange to red. All products will be branded with the trademark WARN red "W." These changes allow the entire commercial utility lineup to be easily identified as a product made by Warn Industries, and further enhances the product's brand recognition.

There have been some mechanical revisions, too. The PullzAll features a brighter LED indicator for higher visibility, and an improved gear train for increased durability. The WARN 1700 DC winch receives an improved connection for its corded remote.

About Warn Industries
Warn Industries is the world's most recognized brand in off-road products such as hub locks and vehicle recovery winches. The company designs, manufactures and markets a full line of off-road equipment and accessories that enhance the performance of four-wheel-drive and powersport vehicles. Warn Industries has employees in and around Portland, OR, Livonia, MI, and the Netherlands.

For media inquiries, please contact:
pressinquiry@warn.com

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