Oregon-Based Warn Industries Wins Several
Prestigious Awards for New Product
Company's latest creation was a hit at prominent Las Vegas show
Clackamas, OR (11/16/06) - Oregon-based Warn Industries, the leader in
off-road truck
performance parts, won eight awards at the 2006 Specialty Equipment Market
Association (SEMA)
Show, held October 31 through November 3 at the Las Vegas Convention Center. The
awards were
for the company's newest truck product, the PowerPlant Dual Force, a first-of-its-kind
vehicle-mounted
tool that combines a high-performance air compressor and legendary WARN winch in a
self-contained unit. Typical uses for the PowerPlant Dual Force include airing up a vehicle's
tires,
powering air tools, inflating rafts, and vehicle recovery.
The awards included SEMA's Best New Off-Road/4-Wheel Drive Product, Popular Mechanics'
Editor's
Choice Award, General Motors' 2006 SEMA Design Award for Best New Accessory, and
runner up for
SEMA's Best New Packaging Design. Additionally, the international press presented Warn
Industries
with four SEMA International Product Awards for offering a product that has potential for
success in
their respective countries. These publications included 4x4 Australia, CAR: The Motoring
Journal of
Southern Africa (South Africa), South African 4x4 Off-Road Adventure Magazine, and Auto
Zulia
Magazine (Venezuela).
President and CEO of Warn Industries, Tom Giacomini, said, "As a company, we focused
on what our
customers wanted - an on-board air compressor and a WARN winch. We are very pleased to
have
received several awards for the PowerPlant at this year's SEMA Show, and Warn Industries
will
continue to focus on our customers when creating new products."
The SEMA Show is a venue for manufacturers, distributors, retailers, and the automotive
press to
exhibit and gather the latest information about new products for the automotive
aftermarket. The
show is the automotive industry's premier specialty products show, and is one of the
largest
conventions held in Las Vegas with more than 2 million square feet of exhibition space
and more
than 100,000 registered visitors.
About Warn Industries
Warn Industries is the world's most recognized brand in off-road products such as hub locks and
vehicle recovery winches. The company designs, manufactures and markets a full line of off-road
equipment and accessories that enhance the performance of four-wheel-drive and powersport
vehicles. Warn Industries employs more than 600 people in and around Portland, Ore., Livonia,
Mich., the Netherlands and Saltillo, Mexico.
For media inquiries, please contact:
Andy Lilienthal, PR Manager
pressinquiry@warn.com
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